CBI Pro-Akademia

This article presents introduction of new food products on the market in the context of final buyers’ expectations. Author performed a comparative analysis of the currently offered food products with the final buyers’ expectations. In addition, studies have allowed identifying the features that new food products should have so that they can better meet the needs of consumers. In this way, the article indicates potential courses of action of tenderers in creating of new food products. The study was carried out among Polish food final buyers. The study sample consisted of two selected Polish provinces (Lubelskie and Mazovia).