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The role of project management in business operation
Date added: 2012-07-02
Author/Authors
Artur Janusz
Abstract
The main objective of the study “The role of project management in the hospitality business operation” was to develop recommendations for the selection of project management standards which will allow the effective achievement of their objectives, in particular to define and adjust their management standards. The study was carried out in the period from 01/01 to 31/12/2011, while the fundamental phase of the study fell in the period from 01/08 to 30/11. A set of 5 specific objectives was used which were operationalized into 7 research questions and 5 research techniques, both quantitative and qualitative. The study used secondary data which constituted statistical and demonstrative material, as a result of which it was possible to develop a typology of projects implemented in hotel companies and compare project management standards. The above compilations were used to construct research tools in order to obtain primary data - the results of surveys and individual in-depth interviews. The study allowed the following main conclusions to be drawn:
1. The natural and cultural values of the region as well as regional and local tourist products are not perceived by hotel companies as attractive resources for creating their own offer.
2. Low propensity of hotel businesses to cooperate in integrating promotional activities for the region as an attractive tourist destination.
3. Low interest of hotel companies in the activities of sustainable development.
4. Low effectiveness of dialogue and cooperation between the hotel industry and other actors of the regional tourism market.
5. Moderate satisfaction of hotel companies with the implemented projects, there are no grounds to unequivocally state that the project was successful.
6. Hotels operating in the Łódź region conduct individual marketing activities on a small scale being focused exclusively on the promotion of their own offer.
7. Low propensity of hotel companies to establish cooperation within the tourism industry.
8. Hotel companies in the Łódź Voivodeship implement projects using few management standards.
For these conclusions detailed recommendations were formulated indicating possible remedial actions aimed at reversing adverse trends or strengthening positive effects.
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