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Everett rogers’ diffusion of innovation and the possibility of its application in the dissemination of renewable energy sources
Date added: 2015-04-01
Pages: 45-50
Author/Authors
Monika Staniszewska
Abstract
The author of the diffusion theory of innovation is Everett Rogers - an American sociologist, who in 1962 published a book entitled "Diffusions of innovations", presenting the issues related to the dissemination of a new solution within the market. The presented concept of diffusion of innovation is still current and can be applied to almost every sector that brings a new product to market.
Keywords
innovation, diffusion of innovation, renewable energy sources
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