50_6
Displacement paradigm towards digital music distribution in the recording industry
Authors
Praveena Ramnandan, Thokozani Patmond Mbhele
Abstract
Digital music streaming and downloading platforms supervene the stymied superfluity of physical music distribution in the recording industry. The significant transition seems to provide quasi-real-time increased music consumption. The purpose of the study is to identify the challenges associated with the paradigm shift to the digital trajectory of music regarding global market demand and to establish the extent to which digital diffusion innovations influence digital music distribution and consumption in the recording industry. The exploratory research study employed univariate and multivariate statistical analysis to analyse the data collected from 217 musicians. The study found that the customer base of physical retail stores is dwindling due to the increasing number of independent artists and technologically compatible media devices that encourage music streaming and downloads. The practical implications ensue the amplitude of music downloads that is proffered by modular technological developments, such as the buttress of smartphones while it predicates the perspicacity of innovative digital technologies to create independent shrewd music entrepreneurs.
DOI: https://doi.org/10.32933/ActaInnovations.50.6
Keywords
digital music distribution, e-commerce, disintermediation, diffusion of innovation
